SOCIAL RESPONSIBILITY OF BUSINESS IN THE IMPROVEMENT OF COMPETITIVENESS

Abstract

The article considers the factors of modern companies’ competitiveness. The author makes focus at the question of interrelation of social responsibility and the concept of sustainable development of the enterprises. The analysis of manifestation of competitiveness of the organization on the example of BAT (“British American Tobacco”) company functioning enables to prove that social responsibility of the company and its competitiveness are closely interconnected. They are concern the extent of growth of trust to the company activities and often serve as a condition of the embodiment in life of its projects, plans and ideas.