Experience of creation and development prospect of tourist territory brand in Russian Federation
https://doi.org/10.21686/2073-1051-2011-3-193-196
Abstract
Brand of territory is considered as an instrument of its strategic development. The reasons of low development of national branding market are shown. The examples of successful experience of creating tourist territory brand in Russian Federation are presented.
About the Author
Nataliya Andreevna Gridneva
Moscow international higher business school MIRBIS
Russian Federation
Russian Federation
Review
For citations:
Gridneva N.A. Experience of creation and development prospect of tourist territory brand in Russian Federation. Federalism. 2011;(3):193-196. (In Russ.) https://doi.org/10.21686/2073-1051-2011-3-193-196
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