THE EFFECTIVENESS OF SPORTS ORGANIZATIONS’ ACTIVITY

Abstract

Along with the development of sports industry and its commercialization, increasing the effectiveness of its subjects’ activity becomes more important. However, apart to the economic effectiveness of the sports industry, it is crucial to keep in mind social and sport performance results. The author of the article evaluates the effectiveness of this sphere not from the position of revenues, profits & losses, but from the position of the indicators, reflecting sport achievements, as well as the effects over the standards of living, health, labour productivity, crime, etc. A separate emphasis is made on the evaluation of the effectiveness of the sports development at the regional level.